Meet Pradeep Gupta of CyberMedia

I worked for many years at IDG, the world's largest tech publisher, and a company that's planted in a flag in more than 150 countries and every continent, including Antarctica. The key to IDG's approach to global dominance is entrepreneurialism and compartmentalization, ie, each US publication is run as its own separate business unit, as is each IDG company located out of the US.

That experience has given me an eye for similar entrepreneurs. CyberMedia CEO Pradeep Gupta is one of them. I had a great conversation with him a couple of weeks ago. It was mid-morning in Silicon Valley for me, evening for him somewhere north of New Delhi.

I was in my office, he was in his car, and I could hear the ceaseless clamor of "third brakes" (aka car horns) as he worked his way through what sounded to be typically apocalyptic Indian traffic.

We talked about magazines, the old days, whiskey, back-of-envelope calculations, and the present moment as well.

Here is the interview.